Full Range
Three days out of the studio.
One brand moving as one.
You spend all year giving people back their range of motion.
This is three days to get back yours.
Running a studio is a full-contact job. The schedule, the team, the members, the marketing — it all lands on you, every day, and it rarely leaves room to lift your head up and look at the whole business.
Convention is where you get that room. Three days in Charlotte with the only people on earth who know exactly what your week looks like — because they're living it too, in their own market.
You'll leave with a sharper plan, a stronger network,
and a very clear picture of where this brand is going next.
See What We're Building
A quick look at what these three days in Charlotte are really about.
What You'll Take Home
This isn't a conference you sit through. It's three days built to change what happens in your studio the following Monday.
The State of the Brand
Where we are, what's working across the system, and exactly what's coming next — straight from leadership, with the numbers behind it.
Plays That Already Work
Educational sessions and a live panel with owners who've solved the exact problem you're staring at. No theory — things you can run next week.
Your People
Roundtables, meals, and a night out with the owners who become the group chat you lean on for the next twelve months.
Momentum For Q4
You'll head home with a plan for how you finish the year — and the accountability of a room full of owners who know what you committed to.
The Agenda
Built to move fast and stay useful — with enough room in it to actually talk to each other.
Draft agenda — session times and final details to be confirmed.
Sunday
Arrival & Check-In
Fly in, drop your bags, and settle into uptown Charlotte. Afternoon arrival works best.
Welcome Happy Hour
First drinks, first hugs. See who drove, who flew, and who's already talking shop in the corner.
Welcome Dinner
A plated dinner at the hotel to kick things off together, before the work starts Monday morning.
Monday
State of the Brand
Where The Vital Stretch stands today, what we learned this year, and the roadmap for what's ahead.
Keynote: Jeff DudanHeadliner
Founder & CEO of HomeFront Brands, 30+ years in franchising, and the man who scaled AdvantaClean to 240+ locations.
Owner Panel Discussion
Franchisees who are executing at a high level, answering the questions you actually want asked.
Educational Sessions
Working sessions on the parts of the business that move the needle — built from the topics you tell us you want covered. Tell us below.
Partner Spotlights
Short, useful sessions from the vendors building tools for your studio — including a look at Kinotek.
Evening OutThe Fun Part
Meetings end, the night begins. See below for where we're headed.
Tuesday
Roundtables
Small groups, real problems, honest conversation. The session people talk about for the rest of the year.
AwardsBring the Camera
We stop and recognize the studios and the people who had a year worth celebrating.
Closing & Send-Off
Lock in what you're taking home, then head for the airport. We wrap before lunch so you can fly out Tuesday afternoon.
You Pick The Topics
The educational sessions get built around what you're actually dealing with in your studio right now. Tell us what you want covered — the problems you're stuck on, the things you'd like to hear other owners solve — and we'll build the agenda around the answers.
Suggest a Session Topic
Jeff Dudan
Jeff has spent more than 30 years across franchising, residential and commercial services, management consulting, real estate, and entrepreneurship — and he's been on your side of the table the whole way.
His entrepreneurial run started as a college athlete running a student housing painting business. After playing a key role in South Florida's recovery from Hurricane Andrew, he founded AdvantaClean in 1994 and grew it past 240 locations nationwide before it was acquired in 2019. In 2026, HomeFront Brands bought AdvantaClean back — a full-circle moment for the Dudan family.
He's the author of Discernment: The Business Athlete's Regimen for a Great Life through Better Decisions, host of the Unemployable podcast, and a coach of 37+ seasons of youth athletics. He shows up with the growth playbook and the empathy to use it alongside owners, not above them.
Fun People Only
Meetings are how we get aligned. Monday night is how we actually get to know each other. We're taking over Pins Mechanical in Charlotte — duckpin bowling, pinball, patio, and zero agenda.
- Duckpin bowling lanes and a wall of vintage pinball
- Food, drinks, and a big outdoor patio
- No breakout rooms, no slides, no name tags required
This is where the relationships get built — the ones you'll be texting in February when you're solving something at 9pm.
AC Hotel Charlotte City Center
Everything happens under one roof — sessions, meals, and your room. Walk downstairs to the general session, walk upstairs when you're done. Uptown Charlotte is right outside the door when you want to explore.
Book inside the room block
We've secured a discounted group rate of $229/night for Vital Stretch Convention attendees. The block closes August 31 — after that, rooms release back to the hotel at standard rates. Book early.
What It Costs
Register early and bring someone with you — both save you money.
What your registration covers
- Every session — State of the Brand, the keynote, the panel, educational sessions, and roundtables
- Lunches and dinners, including the Sunday welcome dinner
- The Monday evening event
- Snacks and drinks throughout the day
Breakfast, travel, and your hotel room are on you — book your room through the group-rate link before the block closes August 31.
Our 2026 Partners
These are the companies investing in this system alongside you — and they'll be in the room all three days.
Good Questions
Fill out the registration form linked from any button on this page. It takes about two minutes. Booking your hotel room is a separate step — use the group rate link so you land inside our room block.
You book your own room using the Vital Stretch group rate link. The block is at the AC Hotel Charlotte City Center, where the convention is being held, and rooms are limited — reserve as soon as you register.
Three dates to know. August 7 is the early-bird cutoff — register by then and it's $400 a person instead of $500. August 31 is when the hotel room block closes; after that any unbooked rooms go back to the hotel at standard rates. And registration closes September 3, ten days out, so we can lock in headcounts for meals, sessions, and the Monday evening event.
Your registration covers every session, all lunches and dinners — including the Sunday welcome dinner — the Monday evening event, and snacks and drinks through the day.
Breakfast is on your own, as are travel and your hotel room. We wrap before lunch on Tuesday, so grab a bite on your way out.
Yes — owners are welcome to bring a spouse or partner, and each additional attendee comes at the discounted $400 guest rate. We'd also encourage you to bring a team lead or manager if you'd like — no obligation, but a lot of what happens here is worth having a key team member in the room for. Just register everyone together so we have an accurate headcount for meals and the Monday evening event.
Plan to arrive Sunday afternoon — happy hour and the welcome dinner are that evening. We wrap before lunch on Tuesday, so book a Tuesday afternoon departure and you'll be fine. Charlotte Douglas International (CLT) is a short ride from uptown.
Business casual for the sessions, and something comfortable for the Monday night event.
Elize is your point of contact for anything convention-related — registration, the room block, dietary needs, travel. Email elize@thevitalstretch.com or call 704-957-0591.
Charlotte. September 13–15.
Save your seat.
Register by August 7 for the early-bird rate, then grab a room before the block closes August 31. Everything else — final agenda, session details, travel notes — we'll send your way as it locks in.
See you in Charlotte.
elize@thevitalstretch.com · 704-957-0591
AC Hotel Charlotte City Center · Uptown Charlotte, NC